Nintendo is gearing up for the anticipated release of the Switch 2 by implementing strategies to thwart scalpers. They’re learning from the 2017 launch of the original Switch, which faced significant issues with limited stock being quickly scooped up by resellers. This time around, Nintendo is determined to create a smoother experience for its fans and is confident about handling the demand efficiently, even if the Switch 2 is poised to sell briskly.
While there’s no exact date set for the Switch 2 debut, the buzz and excitement are already palpable. Analysts think the Switch 2 might not surpass the original’s record-breaking sales numbers, but it’s expected to be a hot commodity nonetheless. Nintendo is resolute in ensuring they have arrangements in place for what’s anticipated to be a rush for the new console.
In an interview with Nikkei, Nintendo President Shuntaro Furukawa highlighted their proactive approach to having a substantial inventory ready from the get-go, aiming to circumvent the availability issues that arose during the original Switch’s launch. They’re using the lessons from that experience to ensure a more ample supply, so consumers won’t be forced to rely on resellers.
The exact quantity of units ready to hit the shelves remains unspecified, yet Furukawa assured that Nintendo will adopt “all possible measures” to counteract scalpers. By 2024, he hinted at potential legal actions in certain regions against scalping activities to ensure the Switch 2 remains accessible. However, increasing production ahead of the launch remains their primary tactic. It seems that Nintendo has been thinking this through long before the console’s announcement, suggesting they are better poised for this round than during the initial Switch’s rollout.
Nintendo isn’t alone in facing the issue of scalpers and sellouts. Recent launches like Nvidia’s RTX 5090 and 5080 GPUs experienced immediate stockouts, with scalpers listing them even before availability. This is a circumstance Nintendo hopes to sidestep as they debut the Switch 2, but time will tell how effective their strategies will be in keeping the console within reach for genuine buyers.
The Switch 2 is shaping up to be an exciting release slated for 2025. With features like backward compatibility that will support both digital and physical games from its predecessor, anticipation is building towards the full reveal scheduled for April 2, 2025. Nintendo seems set on making the next chapter for Switch a successful and equitable experience for its fanbase.
