The recent sale on the PSVR 2 headset proved to be a major success during the holiday season on Amazon US, surpassing expectations with nearly five times the sales volume compared to last year.
This year, during Black Friday and the holiday shopping spree, the PSVR 2 was offered at a steep 42% discount when bought with the Horizon bundle, dropping its price from $550 to a more attractive $350. This price cut inevitably bolstered sales, but the extent of the increase was greater than most would have anticipated. The 2024 holiday season witnessed PSVR 2 sales on Amazon US peaking at nearly five times the volume of the previous year.
Of course, it’s worth mentioning that during last year’s holiday season, there were no significant discounts for the headset. Typically, you might assume that if you slice the price of a product in half, it should lead to about a 50% uptick in sales. However, in this case, PSVR 2’s sales dynamics revealed a more complex relationship between price and demand.
Sony kicked off this enticing sale even before Black Friday and extended it well into the new year, hinting at a possible effort to move inventory. This timing suggests the company might be preparing for a new SKU release, potentially a fresh bundle or a redesigned, more cost-effective version. Some speculate about Sony losing confidence in the headset, considering the possibility of a clearance sale before pulling the plug on it. However, our take is that Sony will likely keep the PSVR 2 available until the next console generation, even if the focus on promoting it lessens in the meantime.
