Rokky Acquires ChinaPlay Store | PC Games Insider

Alright, so here’s this wild ride of a story. You might find yourself scratching your head, but stick with me.

So, there’s this thing called Rokky—yeah, a PC distribution platform. And guess what? They just snagged this other thing, a Chinese storefront called ChinaPlay. Don’t ask me how much it cost. They’re mum on that. Classic.

Now, ChinaPlay is kind of quirky. They take all this non-Chinese game stuff and do a little magic to give it to folks in China. Like, they handle the nitty-gritty: marketing glitz, pricing jazz—whatever it takes. Got like a million users a year. Sure, that’s cool, I suppose.

Then there’s Vadim Andreev, Rokky’s big cheese, who’s all like, “China’s gaming world is a total maze–you gotta dodge regulations and yada yada. But hey, with ChinaPlay in our pocket, we’re supercharging global devs to waltz right in and say hi to 322 million Chinese PC gamers!” Not his exact words, but you get the drift. Something about making the world a smaller place. Big dreams, Vadim, big dreams.

And oh, Denis Glukhov, the ChinaPlay guy, jumps in. He’s pumped! Going on about building bridges and jazz. Loves the idea of using this merger to hop onto local forums or whatever. Wants to beef up loyalty programs–which sounds like corporate talk for “make customers happy, somehow.” More games, more chances, that sort of thing. It’s all about vibes and, uh, synergy? Maybe that’s the word.

Oh, and heads up—a dude named Alex Calvin wrote this all up. He freelances, and yeah, he’s done some gigs for Rokky before, so do with that info what you will.

Anyway, that’s the scoop. Random details and all. Hope you made it through.